Taking regular showers uses up huge amounts of hot water. This consumption can be reduced, with no reduction in showering time, by using a new type of showerhead developed by start-up company Gjosa, which has protected its innovation with a large patent portfolio. Without sacrificing comfort, the showerhead decreases the water used by up to 80 percent while also drastically reducing the energy consumed in producing the hot water.
The savings are made possible by a technology that atomises the water into extremely fine and fast droplets, achieving an identical ‘shower effect’ with significantly less water. This economical showerhead was invented by the entrepreneur Elmar Mock, co-inventor of the Swatch watch, and Gjosa AG was founded in 2016 to commercialise the technology. When the showerhead was launched, it was produced in Switzerland; it is now manufactured in China by a European company. Gjosa’s headquarters and R&D department are still located in Switzerland.
The company distributes the showerheads mainly through partner companies, and it has enjoyed an exclusive collaboration with L’Oréal for several years. The French cosmetics company sends the showerheads to hairdressing salons worldwide. The products also find their way into hotels thanks to collaborations with hotel chains such as Logis, Charmes et Caractère, DelaRive, Sidin and Sohoma. Since 2023, the product has also been available to consumers through an online shop – for the B2C segment, the first expansion step focused on sales markets in Europe and the Gulf States. Gjosa expects double-digit annual growth rates once its sales channels are properly established.
Gjosa sees itself as a water-tech provider that generates part of its turnover through the exploitation of intellectual property and the transfer of exclusive rights. The technology has a potential that goes far beyond a simple showerhead and can be adapted to generate other water-saving products. A licensing partnership is about to be concluded in the sanitary sector; others could follow in the food and health sectors. Whatever the application, Gjosa always keeps the end users firmly in mind. They have the power to make a significant contribution to the economical use of water and energy by insisting on resource-saving products.
Gjosa SA
